Sina grew up in the immediate vicinity of Hamburg and from an early age cherished the desire to be able to live out her creativity freely.
Out of love for her hometown, she decided to study fashion design in Hamburg after graduating from high school.
Inspired by the diverse experiences and impressions during her travels to exotic places such as Marrakech, the student conceived an unusual fragrance as part of a competition, with which she prevailed over her competitors and emerged as the winner.
From that moment on, Sina’s heart’s desire grew to publish this fragrance and share it with others.
Today, the former vision has become reality with SOÈM and the former student has become an entrepreneur who is always on the lookout for new inspirations and sensory impressions, with the aim of preserving memories and dreams in a fragrance experience and making them tangible for everyone.